Case Study

$8,700 Spent on TikTok Ads Testing a Viral LED Lamp – Real Dropshipping Results

JonnyBoy5k

14 Sep 2025 — 5 min read

We tested dropshipping a viral led lamp on Tiktok Ads.

We launched an e-commerce brand called Woodglo to sell trendy LED bonsai lamps. Our platform of choice was Shopify, and our primary marketing channel was TikTok Ads. We chose this product, which had already proven its popularity, to establish a clear baseline for Return on Ad Spend (ROAS) on the TikTok platform.

Intro

The goal wasn't just to make sales—we knew the product was already a proven winner. Our primary objective was to acquire concrete data on how a saturated, viral e-commerce product performs on TikTok Ads compared to established platforms like Facebook or Instagram. This experiment allowed us to see how we could successfully enter a competitive niche and provide a benchmark for future campaigns and new product launches on this rapidly growing advertising network.

Throughout this test, we experimented with both bulk ordering from Alibaba and a dropshipping model. While we certainly secured plenty of orders, the real measure of success lies in the ROAS and Return on Investment (ROI). Now, let's dive into the data to see the true results of the Woodglo experiment.

The orders coming in from Tiktok Ads for our viral LED lamp.

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🚀 Welcome to Ad ROAS

The digital marketing world is full of hype, screenshots, and cherry-picked “wins.” Everyone’s talking about six-figure launches and 10x ROAS campaigns — but almost no one shows the full picture. That’s where AD ROAS comes in. We’re building a subscription blog for real marketers — the kind who care