My name is Jon. I do a lot of marketing, every now and then it works.
When it comes to e-commerce and print-on-demand (POD), the holy grail is finding an idea that quickly validates and shows a path to profitability. If you're running Facebook Ads, you know that rapid validation is key to avoiding wasted ad spend. For a while, I ran several tests
Ecommerce
Intro In early 2021, I stumbled upon an e-commerce idea that felt perfectly poised for success: custom climbing stickers. It wasn't just a niche idea; it was a strategically sound one because it had a built-in competitive edge. It wasn't easily replicable and required a slight
Case Study
We launched an e-commerce brand called Woodglo to sell trendy LED bonsai lamps. Our platform of choice was Shopify, and our primary marketing channel was TikTok Ads. We chose this product, which had already proven its popularity, to establish a clear baseline for Return on Ad Spend (ROAS) on the
Case Study
Breathlyz was a portable breathalyzer brand launched in the USA using Facebook, Google Ads, TikTok Ads, and Reddit Ads. With over $4,000 USD in ad spend, the brand generated ~$3,000 in revenue from 70+ orders at an average order value (AOV) of $39.95.
News
The digital marketing world is full of hype, screenshots, and cherry-picked “wins.” Everyone’s talking about six-figure launches and 10x ROAS campaigns — but almost no one shows the full picture. That’s where AD ROAS comes in. We’re building a subscription blog for real marketers — the kind who care